Of course corporate giants like Coca-Cola and Comcast know about social media marketing and its potential benefits. If you’ve heard about it, surely they have right?
Another fellow blogger, Peter Kim, like Seth Godin, gave his personal list of most popular blog posts for 2008. The most popular blog post of 2008 provided an extensive list of companies that are using social media marketing tactics and how.
I wanted to post on this because Peter Kim and his contributors do a great job of providing examples of social media marketing tactics being used by a long list of companies.
But I think the real question is, how successful are these tactics? I think the question of whether social media will work for one company over another is best answered by asking and then answering two more questions:
- 1. Does the company have a long-term strategy in place for online marketing and, if so, does social media fit into that strategy?
- 2. Does the company have the proper ingredients required for social media marketing to be successful?
Going further on question number two. What are the ingredients required for social media marketing to be successful? One of these essential ingredients is having something that people think is worth talking about.
Let’s face it. Its probably going to be pretty hard for Clorox to pull off their social media tactic, Dr. Laundry! Why? Because how much do people really care about laundry? And this is precisely what social media is about. Getting people to care about something enough to talk about it.