From Technorati’s State of the Blogosphere, which reported that 4 in 5 bloggers write about their experiences – good or bad – with a company or product, to Cone’s report that an overwhelming majority of Americans (85%) active on blogs and other social media services expect to interact with companies through social media.

• Men are twice as likely than women interact frequently (one or more times per week) with companies via social media (33% vs. 17%).
• One-third of younger, hard-to-reach consumers (age 18-34) believe  that companies should actively market to them via social networks.
• The wealthiest households (household income of $75K+) also believe that companies should seek to reach them via social media.
• Two-thirds of the wealthiest households and the largest households ( those with three or more members) feel stronger connections to brands they interact with online.